Manage City The Marketing Committee Meeting at a Mini-Company

Company management faces the same competitive pressures in both big and small firms. There are some advantages of being small, but when it comes to marketing, small companies never seem to have the time or the manpower because they are working like crazy to get the work done to satisfy their customers and there is no time, personnel, or budget left to do the marketing.They are “putting out fires” or “out in the field” or “checking in a delivery” and of course, these activities are very important. The problem is that they must compete every day against companies with dedicated marketing, advertising, and sales departments whose mission is to grab all the business. To a large extent the larger companies and the behemoths are succeeding, not because they produce a superior product or service, but because they have a much better marketing department (or they actually do have a marketing department, while the small company has either a very small (usually one person wearing many hats) marketing effort or none).


A very small, two-person firm made it their goal to start marketing better this year and formed a “Marketing Department.” Yes, it’s just the same two people who do everything else at the company, but now, instead of trying to squeeze time for this important company function while in the midst of doing other tasks, they have dedicated a specific, regular lump of time to this one function. They dedicated one hour every Tuesday morning for a breakfast meeting at a local restaurant, to this task.Since they don’t have any real marketing experience, they started by doing some research on the web and by borrowing some books from the library and digging in, both to breakfast and to marketing. Their goal is to write a Marketing Plan with budgets, projects, and promotions, then to implement the Plan as soon as they have their projects planned for the next month.This weekly, dedicated breakfast meeting concept is taking hold, and now they have dedicated specific times to different tasks:

The Wednesday afternoon “Production Planning” coffee break

The Thursday “Financial Planning” lunch

The Friday late afternoon “Happy Hour” (got to take a break sometime or you’ll burn out!)

Of course, they talk to each other all the time to encourage and support each other, but they’ve found that having these dedicated meeting times is different than chatting – these meetings have a specific purpose, and they take active steps to work on keeping this mini-business growing into a real enterprise.It’s a good start!

Choosing Merchant Providers

If you are running a new business, then you may have a very hard time choosing a provider of merchant services. There are some things that can help in the determination of which is the best credit card processor. There are very many options that are available in the market today and this means that you have to be even more careful. It is important to select processors that can focus on some factors that are relevant to the company you are running.

The fee

The fees charged can actually increase as time goes by. A provider that allows for the negotiation of the percentage is the best. It is also important that all pricing differences are well understood and all variables such as credit card types, the value of the dollar and volume should also be laid out. Fees and should also be understood and they vary in accordance with variables.

The cash flow

This is yet another thing to consider. The credit card processors are responsible for holding the cash from processing time up until the time you get it in your account. It is important to appreciate the fact that different processors use different systems and they can manage time so as to earn some interest. When you choose a merchant provider that offers payment wallet, then you can gain access to the funds immediately. Sometimes the fees of companies aren’t as competitive as what independent providers offer.

Some of the questions that you should ask before choosing the merchant account

· Customer support: this is important because you may need some technical support from time to time. A good merchant service provider will allow you access to customer support 24/7. This will guarantee that issues will be addressed as soon as they arise.

· Live support: this has become very popular in the present times. Some of the companies have email support, but sometimes when you have a problem, you may want to talk to someone in real time.

· Time the company has been in operation: a provider that has a track record that is proven can really help. This is because the team has been able to build a reputation and specialized in the field.

· Offline and online transactions: as the business expands, do not keep on switching the merchants because they lack some of the services. It is essential to work with a merchant who will be able to help the retail business go online or offline.

· Fraud protection: ask the merchant about the ways they use so as to protect financial data because it is very sensitive.

· Funds processing time: it is important to have a predictable cash flow if you want business to prosper. You therefore need a provider who can tell you clearly how long it will take to clear the funds. This helps you avoid any surprises that can derail the operation of the business.

· Length of contract: this should also be put into consideration. For starters, a shorter contract is always better. You build on trust on the way and start looking at longer options.