Manage City The Marketing Committee Meeting at a Mini-Company

Company management faces the same competitive pressures in both big and small firms. There are some advantages of being small, but when it comes to marketing, small companies never seem to have the time or the manpower because they are working like crazy to get the work done to satisfy their customers and there is no time, personnel, or budget left to do the marketing.They are “putting out fires” or “out in the field” or “checking in a delivery” and of course, these activities are very important. The problem is that they must compete every day against companies with dedicated marketing, advertising, and sales departments whose mission is to grab all the business. To a large extent the larger companies and the behemoths are succeeding, not because they produce a superior product or service, but because they have a much better marketing department (or they actually do have a marketing department, while the small company has either a very small (usually one person wearing many hats) marketing effort or none).


A very small, two-person firm made it their goal to start marketing better this year and formed a “Marketing Department.” Yes, it’s just the same two people who do everything else at the company, but now, instead of trying to squeeze time for this important company function while in the midst of doing other tasks, they have dedicated a specific, regular lump of time to this one function. They dedicated one hour every Tuesday morning for a breakfast meeting at a local restaurant, to this task.Since they don’t have any real marketing experience, they started by doing some research on the web and by borrowing some books from the library and digging in, both to breakfast and to marketing. Their goal is to write a Marketing Plan with budgets, projects, and promotions, then to implement the Plan as soon as they have their projects planned for the next month.This weekly, dedicated breakfast meeting concept is taking hold, and now they have dedicated specific times to different tasks:

The Wednesday afternoon “Production Planning” coffee break

The Thursday “Financial Planning” lunch

The Friday late afternoon “Happy Hour” (got to take a break sometime or you’ll burn out!)

Of course, they talk to each other all the time to encourage and support each other, but they’ve found that having these dedicated meeting times is different than chatting – these meetings have a specific purpose, and they take active steps to work on keeping this mini-business growing into a real enterprise.It’s a good start!

5 Essentials Of Hiring Logistics Services

Business in today’s world is so occupied with a large number of activities. From production planning to select brand campaign, leaves no time to focus on other core activities like logistics services. Business can only survive when their products and services are reaching the customer’s at large without any delay or stress.

Outsourcing work to 3PL services can reduce the burden of businesses to some level, leaving the business with plenty of time to focus on the other relevant tasks or activities. Lending task of storing and transporting goods to 3PL Company ensures cost and time management for business.

Here are a few benefits of having logistics services as your outsourcing partner.

1. The renowned network – The third-party logistics company have a huge network of transporters, warehouse services and much more, which benefits the business with a vast and pre-established chain of logistics network.

2. Adjustable needs – Business often has increasing needs. These services are alterable and can be adjusted according to the size and preferences of the future business. As they have pre-planned strategy and resources that can adhere to the growing business needs.

3. Unseen technology – These services have devised a technology and software that can make the logistics process easy yet convenient. From booking services online to tracking goods in transit, every process is made viable in one click.

4. Cost effective – Businesses often sit back and do not focus on the process of transferring and storing goods because of the huge cost involved in it. Setting up a warehouse and purchasing of transportations seems to be a very overly budget act. These logistic partners are very experienced and deal with multiple projects, provide services under the budget.

5. Time efficient – The 3PL company is professional and have ways to cater business extensively, their activities and resources are predefined which saves a lot of time. They transport goods with minimum cost and time.

Outsourcing the task of logistics to a very profound company or organization has become necessary in today’s time. Business alone cannot look after each and every activity, due to lack of expertise and knowledge. It takes a lot to establish a business of dream. Every business or metier is different and its needs are different too, lending the task to some professionals helps in saving time as well as cost. From unseen technology to well-known network, these services provide oceans of opportunity under one roof.